ABOUT THE GOODX LAB

Innovative, Actionable Insights through the Brand Warmth Index


BRAND WARMTH INDEX

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ABOUT THE GOODX LAB

Most brands use some form of cause marketing as part of their overall marketing mix. However, many brands experience challenges connecting those efforts to measurable, positive impacts on brand health and ROI.

Most measures include awareness and some analysis of affect on brand sentiment. But what about lasting connections to brand sales and long-term loyalty: attributes strongly connected with brand warmth?

GoodX Labs provides marketers with an index to measure (and suggestions about how to impact) brand warmth. We call it The Brand Warmth Index®. The Brand Warmth Index is informed by some of the best analysts in the field. It helps marketers and the brands they steward to go beyond cause marketing to Good Marketing.®

Contact John Andrews, Chief Marketing Officer at GoodXChange, to learn more.

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